Financial information and brand value : reflections, challenges and limitations /

The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of...

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Bibliographic Details

Main Author:	Ach, Yves-Alain
Other Authors:	Rmadi-Saïd, Sandra
Format:	eBook
Language:	English
Published:	London : Hoboken : ISTE, Ltd. ; Wiley, 2020.
Series:	Innovation, entrepreneurship and management series
Subjects:	Branding (Marketing) Brand name products. Value.
Online Access:	Connect to the full text of this electronic book