Luxury brand management in digital and sustainable times : a new world of privilege /

"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global in...

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Bibliographic Details

Main Authors:	Chevalier, Michel, 1943- (Author), Mazzalovo, Gerald (Author)
Format:	eBook
Language:	English
Published:	Hoboken : Wiley, 2020.
Edition:	Fourth Edition.
Subjects:	Brand name products > Management. Luxury goods industry. Luxuries > Marketing. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book