Luxury retail and digital management : developing customer experience in a digital world /

"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and comm...

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Bibliographic Details

Main Authors:	Chevalier, Michel (Author), Gutsatz, Michel (Author)
Format:	eBook
Language:	English
Published:	Solaris South Tower, Singapore : John Wiley & Sons Singapore Pte. Ltd., [2020]
Edition:	Second edition.
Subjects:	Luxury goods industry > Management. Retail trade > Management.
Online Access:	Connect to the full text of this electronic book