Innovation and creativity in SMEs : Challenges, Evolutions and Prospects /

In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and cre...

Full description

Bibliographic Details

Main Author:	Gay, Claudine
Other Authors:	Szostak, Bérangère L.
Format:	eBook
Language:	English
Published:	London : Hoboken : ISTE, Ltd. ; John Wiley & Sons, Incorporated, 2019.
Series:	Innovation, entrepreneurship, management series. Smart innovation set ; v. 21.
Subjects:	Small business.
Online Access:	Connect to the full text of this electronic book