No small change : why financial services needs a new kind of marketing /

A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.' And as a financial services m...

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Bibliographic Details

Main Authors:	Camp, Lucian, 1953- (Author), Thomson, Anthony, 1954- (Author)
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, United Kingdom : John Wiley & Sons, 2018.
Subjects:	Financial services industry. Financial institutions > Marketing. Bank marketing.
Online Access:	Connect to the full text of this electronic book