Consumer and sensory evaluation techniques : how to sense successful products /

Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer goods product development and marketing - This unique manual describes how to implement specific sensory and consumer methods based on context and object...

Full description

Bibliographic Details

Main Author:	Saint-Denis, Cecilia Y., 1972- (Author)
Format:	eBook
Language:	English
Published:	Hoboken, NJ : John Wiley & Sons, Inc., 2018.
Subjects:	Sensory evaluation. New products > Evaluation. Marketing research.
Online Access:	Connect to the full text of this electronic book