The handbook of applied communication research /
"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining its applic...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons, Inc.,
2020.
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| Series: | Handbooks in communication and media.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining its application in the many contexts in which inoculation can inform strategy, this chapter positions inoculation theory as an invaluable strategic tool that could be applied in any context in which social influence plays a prominent role. Exemplified suggestions on how to design an effective inoculation message precede the conclusion"-- |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119399865 1119399866 9781119399872 1119399874 |