The handbook of applied communication research /

"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining its applic...

Full description

Bibliographic Details
Other Authors: O'Hair, Dan (Editor), O'Hair, Mary John (Editor)
Format: eBook
Language:English
Published: Hoboken, NJ : John Wiley & Sons, Inc., 2020.
Series:Handbooks in communication and media.
Subjects:
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: P91.3 .H36 2020
 
Call Number Status Get It
P91.3 .H36 2020 Available