The brand innovation manifesto : how to build brands, redefine markets and defy conventions /

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-fo...

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Bibliographic Details

Main Author:	Grant, John, 1964-
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2006.
Subjects:	Brand name products > Social aspects. Brand name products > Psychological aspects. Branding (Marketing) Lifestyles > Economic aspects. Consumer behavior.
Online Access:	Connect to the full text of this electronic book