From products to services : insight and experience from companies which have embraced the service economy /
Laurie Young takes the reader through the logical steps of changing a business from a product creator to a service provider. It is written from a marketing perspective and by a services marketing expert, largely because the change in business focus is usually market and consumer driven.
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
©2008.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Laurie Young takes the reader through the logical steps of changing a business from a product creator to a service provider. It is written from a marketing perspective and by a services marketing expert, largely because the change in business focus is usually market and consumer driven. |
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| Physical Description: | 1 online resource (x, 353 pages : : illustrations.) |
| Bibliography: | Includes bibliographical references (pages 345-346) and index. |
| ISBN: | 9781119209294 (electronic bk.) 1119209293 (electronic bk.) |