From products to services : insight and experience from companies which have embraced the service economy /

Laurie Young takes the reader through the logical steps of changing a business from a product creator to a service provider. It is written from a marketing perspective and by a services marketing expert, largely because the change in business focus is usually market and consumer driven.

Bibliographic Details

Main Author:	Young, Laurie, 1955-
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
Subjects:	Service industries. Customer services. New products.
Online Access:	Connect to the full text of this electronic book