Brand vision : how to energize your team to drive business growth /
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a ha...
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| Format: | eBook |
| Language: | English |
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Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
©2006.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. |
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| Physical Description: | 1 online resource (xii, 270 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliography: | Includes bibliographical references (pages 253-254) and index. |
| ISBN: | 9781119209300 1119209307 9780470060940 0470060948 |