Brand vision : how to energize your team to drive business growth /

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a ha...

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Bibliographic Details

Main Author:	Taylor, David, 1964-
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, ©2006.
Subjects:	Brand name products. Product management. Employee motivation. Electronic books.
Online Access:	Connect to the full text of this electronic book