Conversations with marketing masters /
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal...
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Chichester ; Hoboken, NJ :
John Wiley,
©2007.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. |
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| Physical Description: | 1 online resource (236 pages) : portraits |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119209256 1119209250 9780470065648 0470065648 1282345532 9781282345539 9780470687505 0470687509 9786612345531 6612345535 |