Conversations with marketing masters /

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal...

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Bibliographic Details

Main Author:	Mazur, Laura
Other Authors:	Miles, Louella
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester ; Hoboken, NJ : John Wiley, ©2007.
Subjects:	Marketing. Marketing > Management. Marketing personnel > Interviews. Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book