SPIKE your brand ROI : how to maximize reputation and get results /

According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this "creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? Ade...

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Bibliographic Details

Main Author:	Cehrs, Adele (Author)
Format:	eBook
Language:	English
Published:	San Francisco, CA : Jossey-Bass, a Wiley brand, [2015]
Series:	ASAE-Wiley series.
Subjects:	Branding (Marketing) Marketing > Public relations. Product management.
Online Access:	Connect to the full text of this electronic book