Branding governance : a participatory approach to the brand building process /

Bibliographic Details

Main Author:	Ind, Nicholas
Other Authors:	Bjerke, Rune
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2007.
Subjects:	Product management. Brand name products. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book