Return on ideas : a practical guide to making innovation pay /

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first...

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Bibliographic Details

Main Author:	Nichols, David, 1967-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2007.
Subjects:	Product management. Brand name products. Diffusion of innovations. Diffusion of Innovation Electronic books.
Online Access:	Connect to the full text of this electronic book