Marketing excellence : winning companies reveal the secrets of their success /
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in tha...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
Wiley,
©2006.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. |
|---|---|
| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xiv, 373 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470060933 047006093X 9781119208877 1119208874 9786610740086 6610740089 |