Marketing excellence : winning companies reveal the secrets of their success /

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in tha...

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Bibliographic Details
Main Author:	Burkitt, Hugh
Corporate Author:	Marketing Society
Other Authors:	Zealley, John
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : Wiley, ©2006.
Subjects:	Marketing > Great Britain > Case studies. Success in business > Great Britain > Case studies. Business enterprises > Great Britain > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HF5415.12.G7 B87 2006eb

HF5415.12.G7 B87 2006eb	Available