The hidden art of interviewing people : how to get them to tell you the truth /

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think...

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Bibliographic Details

Main Author:	McPhee, Neil
Other Authors:	Terry, Roger
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2007.
Subjects:	Interviewing in marketing research. Neurolinguistic programming. Electronic books.
Online Access:	Connect to the full text of this electronic book