Managing customers profitably /
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and ke...
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
©2008.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples (non-technical) and discusses strategies and their applications for organizations to manage customers profitably. Based on cases and feedback from the KAM Club and o. |
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| Physical Description: | 1 online resource (xiv, 370 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 359-361) and index. |
| ISBN: | 9781119208846 111920884X 9780470742365 0470742364 1282687433 9781282687431 9786612687433 6612687436 |