Managing customers profitably /

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and ke...

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Bibliographic Details

Main Author:	Ryals, Lynette
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
Subjects:	Customer relations > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book