Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /

MARKET RESEARCH BEST PRACTICE is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the w...

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Bibliographic Details

Other Authors:	Mouncey, Peter, Wimmer, Frank
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : Wiley, ©2007.
Series:	ESOMAR world research publication.
Subjects:	Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book