A master class in brand planning : the timeless works of Stephen King /

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of...

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Bibliographic Details

Main Author:	King, Stephen, 1931-2006
Other Authors:	Lannon, Judie, Baskin, Merry
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, ©2007.
Subjects:	Branding (Marketing) > Management. New products. Brand name products. Advertising > Management. Marketing research.
Online Access:	Connect to the full text of this electronic book