Fish can't see water : how national culture can make or break your corporate strategy /

Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success--or failure. It does not argue that different cultures lead to different business results, but t...

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Bibliographic Details

Main Author:	Hammerich, Kai, 1960-
Other Authors:	Lewis, Richard D.
Format:	eBook
Language:	English
Published:	Chichester, West Sussex : John Wiley & Sons Ltd., [2013]
Subjects:	Corporate culture > Cross-cultural studies. Organizational behavior > Cross-cultural studies. National characteristics. Strategic planning.
Online Access:	Connect to the full text of this electronic book