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This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media...

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Bibliographic Details

Corporate Author:	Chartered Institute of Public Relations
Other Authors:	Brown, Rob, 1962 December 17-, Waddington, Stephen
Format:	eBook
Language:	English
Published:	Chichester, West Sussex : Wiley, [2013]
Subjects:	Public relations. Social media.
Online Access:	Connect to the full text of this electronic book