Grow the core : how to focus on your core business for brand success /

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new ma...

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Bibliographic Details

Main Author:	Taylor, David, 1964-
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]
Series:	Gale Virtual Reference Library.
Subjects:	Brand name products > Management. Product management. Strategic planning. Branding (Marketing)
Online Access:	Connect to the full text of this electronic book