Store wars : the worldwide battle for mindspace and shelfspace, online and in-store /

The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and m...

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Bibliographic Details

Main Author:	Thain, Greg, 1954-
Other Authors:	Bradley, John, 1957-
Format:	eBook
Language:	English
Published:	Chichester, West Sussex : John Wiley & Sons, 2012.
Subjects:	Retail trade. Marketing. Consumer goods. Marketing
Online Access:	Connect to the full text of this electronic book