Creating market insight : how firms create value from market understanding /

"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you c...

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Bibliographic Details

Main Author:	Smith, Brian D. (Brian David), 1961-
Other Authors:	Raspin, Paul G.
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
Subjects:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness. Problem Solving
Online Access:	Connect to the full text of this electronic book