Data driven : how performance analytics delivers extraordinary sales results /

Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more in...

Full description

Bibliographic Details

Main Author:	Dearborn, Jenny
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., 2015.
Subjects:	Sales management. Selling. Marketing. Marketing
Online Access:	Connect to the full text of this electronic book