Key account management : the definitive guide /

"This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include wh...

Full description

Bibliographic Details

Main Author:	Woodburn, Diana
Other Authors:	McDonald, Malcolm
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, U.K. : Wiley, 2011.
Edition:	3rd ed.
Subjects:	Selling > Key accounts. Marketing > Key accounts.
Online Access:	Connect to the full text of this electronic book