Brand enigma : decoding the secrets of your brand /

Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business developme...

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Bibliographic Details

Main Author:	Bruce, Duncan, 1951-
Other Authors:	Harvey, David, 1945-
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, ©2008.
Subjects:	Branding (Marketing) Business names. Corporate image. Organizational effectiveness. Creative ability in business.
Online Access:	Connect to the full text of this electronic book