Creativity unlimited : thinking inside the box for business innovation /
Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative b...
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Chichester, England ; Hoboken, N.J. :
J. Wiley & Sons,
©2008.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed. |
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| Item Description: | Translation of: Boxen : kreativitet som skapar bättre affärer : träna dig till framgång. Title from title screen. |
| Physical Description: | 1 online resource (xiii, 362 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119207160 1119207169 0470722126 9780470722121 1119187389 9781119187387 1282548379 9781282548374 9786612548376 6612548371 |