Creativity unlimited : thinking inside the box for business innovation /

Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative b...

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Bibliographic Details

Main Author:	Dahlén, Micael
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, England ; Hoboken, N.J. : J. Wiley & Sons, ©2008.
Subjects:	Creative ability in business. Creative thinking. Technological innovations.
Online Access:	Connect to the full text of this electronic book