The brand gym : a practical workout to gain and retain brand leadership /

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 &q...

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Bibliographic Details

Main Author:	Taylor, David, 1964-
Other Authors:	Nichols, David S.
Format:	eBook
Language:	English
Published:	Hoboken : John Wiley & Sons, 2010.
Edition:	2nd ed.
Subjects:	Brand name products. Product management.
Online Access:	Connect to the full text of this electronic book