Managing customers through economic cycles /

This book addresses the practical knowledge, skills, and underlying disciplines that any business needs to proactively address the unique opportunities, challenges, and risks created by competitive market dynamics driven from changing customer needs and buying behaviours through prosperity, recessio...

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Bibliographic Details

Main Author:	McKean, John, 1956-
Format:	eBook
Language:	English
Published:	Chichester, West Sussex : John Wiley & Sons, 2010.
Subjects:	Customer relations. Consumer behavior. Business cycles. Recessions. Electronic books.
Online Access:	Connect to the full text of this electronic book