The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /

This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.

Bibliographic Details

Other Authors:	Kourdi, Jeremy
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester : Wiley, 2011.
Subjects:	Chartered Institute of Marketing > History. Marketing > History. Electronic books.
Online Access:	Connect to the full text of this electronic book