Decoded : the science behind why we buy /

In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers m...

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Bibliographic Details

Main Author:	Barden, Phil, 1959-
Format:	eBook
Language:	English
Published:	Chichester, West Sussex : John Wiley & Sons Ltd., [2013]
Subjects:	Consumer behavior. Marketing > Psychological aspects.
Online Access:	Connect to the full text of this electronic book