Service-ability : create a customer centric culture and gain competitive advantage /

Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument i...

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Bibliographic Details

Main Author:	Robson, Kevin (Herbert Kevin) (Author)
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, West Sussex, United Kingdom : Wiley, 2013.
Subjects:	Customer services. Consumer satisfaction. Leadership.
Online Access:	Connect to the full text of this electronic book