The growth drivers : the definitive guide to building marketing capabilities /

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--

Bibliographic Details

Main Author:	Bird, Andy
Other Authors:	McEwan, Mhairi
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2012.
Subjects:	Market segmentation. Economic development. Investments. Investments
Online Access:	Connect to the full text of this electronic book