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The handbook of market intelligence : understand, compete and grow in global markets /

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"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set...

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Bibliographic Details
Main Authors: Hedin, Hans (Author), Hirvensalo, Irmeli (Author), Vaarnas, Markko (Author)
Format: eBook
Language:English
Published: Chichester, West Sussex, United Kingdom : Wiley, 2014.
Edition:Second Edition.
Subjects:
Business intelligence.
Marketing research.
Business intelligence > Case studies.
Marketing research > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But.
Physical Description:1 online resource (x, 276 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781118923610
1118923618
9781118923603
111892360X
9781119208082
1119208084