The handbook of market intelligence : understand, compete and grow in global markets /

"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set...

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Bibliographic Details

Main Authors:	Hedin, Hans (Author), Hirvensalo, Irmeli (Author), Vaarnas, Markko (Author)
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, United Kingdom : Wiley, 2014.
Edition:	Second Edition.
Subjects:	Business intelligence. Marketing research. Business intelligence > Case studies. Marketing research > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book