Marketing planning by design : systematic planning for successful marketing strategy /

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, market...

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Bibliographic Details

Main Author:	Strauss, Ralf E.
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, England ; Hoboken, NJ : Wiley, ©2008.
Subjects:	Marketing > Management. Strategic planning.
Online Access:	Connect to the full text of this electronic book