The impossible advantage : winning the competitive game by changing the rules /

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. "The Impossible Advantage" reveals that success can be achieved by changing the market i...

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Bibliographic Details

Main Author:	Buchholz, Andreas
Other Authors:	Wördemann, Wolfram, Wiley, E. E.
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley, ©2009.
Subjects:	Competition. Electronic books.
Online Access:	Connect to the full text of this electronic book