The stakeholder balance sheet : profiting from really understanding your market /
This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enablingmanagers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. Thi...
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Chichester, England ; Hoboken, NJ :
Wiley,
©2008.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enablingmanagers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. This simple tool provides self-testing checklists at the end of each chapter that enables managers to look at stakeholder-sensitive issues in the same way that they might scrutinise financial statements (hence it will not seem alien to most managers). |
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| Physical Description: | 1 online resource (xxiv, 310 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 293-297) and index. |
| ISBN: | 9781119206132 1119206138 9780470740590 0470740590 1282551175 9781282551176 9786612551178 6612551178 |