The stakeholder balance sheet : profiting from really understanding your market /

This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enablingmanagers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. Thi...

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Bibliographic Details

Main Author:	Suntook, Farrokh
Other Authors:	Murphy, John A., 1948-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, England ; Hoboken, NJ : Wiley, ©2008.
Subjects:	Stockholders. Corporations > Investor relations.
Online Access:	Connect to the full text of this electronic book