Inside the customer universe : how to build unique customer insight for profitable growth and market leadership /
Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards unders...
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| Format: | eBook |
| Language: | English |
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Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
©2008.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- A quick guide to customer universe based execution
- The executive challenge of driving EBITDA growth
- The challenges of current segmentation models
- Identifying customer types : inside the customer mind
- Identifying roles and scenes : inside situations and occasions
- CUBEical segmentation : the platform for achieving market leadership
- CUBEical strategy : where and how to compete
- CUBEical implementation : how to take the lead
- CUBEical thinking : how it links to other business frameworks
- The fast moving consumer goods universe
- The key account management universe
- The mergers and acquisition universe.