Inside the customer universe : how to build unique customer insight for profitable growth and market leadership /

Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards unders...

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Bibliographic Details

Main Author:	Andersen, Henrik, 1953-
Other Authors:	Ritter, Thomas, 1970-
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
Subjects:	Customer relations. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book