Cover Image

Inside the customer universe : how to build unique customer insight for profitable growth and market leadership /

Show other versions (1)

Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards unders...

Full description

Bibliographic Details
Main Author:	Andersen, Henrik, 1953-
Other Authors:	Ritter, Thomas, 1970-
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
Subjects:	Customer relations. Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Inside the customer universe : how to build unique customer insight for profitable growth and market leadership /
by: Andersen, Henrik, 1953-
Published: (2008)

Customers that count : how to build living relationships with your most valuable customers /
by: Cram, Tony
Published: (2001)

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
by: Lowenstein, Michael W., 1942-
Published: (2014)

Creating a company for customers : how to build and lead a market-driven organization /
Published: (2001)

Customer equity : building and managing relationships as valuable assets /
by: Blattberg, Robert C., 1942-
Published: (2001)

The customer marketing method : how to implement and profit from customer relationship management /
by: Curry, Jay, 1939-
Published: (2000)

Customer relationships /
by: Cartwright, Roger
Published: (2003)

Customer stratification : best practices for boosting profitability /
by: Lawrence, F. Barry, 1958-
Published: (2011)

The customer excellence enterprise : a playbook for creating customers for life /
by: Simmons, Wayne (Customer experience expert), et al.
Published: (2024)

Customer experience management : a revolutionary approach to connecting with your customers /
by: Schmitt, Bernd
Published: (2003)

Customer-centric marketing : supporting sustainability in the digital age /
by: Richardson, Neil, 1963 January 25-
Published: (2015)

Managing the customer experience : turn customers into advocates /
by: Smith, Shaun
Published: (2002)

Customer visits : building a better market focus /
by: McQuarrie, Edward F.
Published: (1993)

Creating customer evangelists : how loyal customers become a volunteer sales force /
by: McConnell, Ben
Published: (2003)

Strategic customer care : an evolutionary approach to increasing customer value and profitability /
by: Brown, Stanley A., 1946-
Published: (1999)

Customer-centric marketing strategies : tools for building organizational performance /
Published: (2013)

Reconnecting with customers : building brands and profits in the relationship age /
by: Myers, Jack, 1947-
Published: (1998)

Customer relationship management : the foundation of contemporary marketing strategy /
by: Baran, Roger J. (Roger Joseph), 1945-
Published: (2013)

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /
by: Foss, Bryan
Published: (2001)

Customers are people- : the human touch /
by: McKean, John, 1956-
Published: (2003)

Winning and keeping industrial customers : the dynamics of customer relationships /
by: Bund, Barbara
Published: (1985)

Future of customer engagement through marketing intelligence /
Published: (2024)

Customer lifetime value : reshaping the way we manage to maximize profits /
Published: (2006)

The butterfly customer : capturing the loyalty of today's elusive consumer /
by: O'Dell, Susan M.
Published: (1997)

Customer relationship management : integrating marketing strategy and information technology /
by: Zikmund, William G.
Published: (2003)

Converting customer value : from retention to profit /
Published: (2006)

Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay /
by: Roman, Ernan
Published: (2011)

Effective customer relationship management : how emotion drives sustainable success /
by: Sauers, Amy Carson
Published: (2008)

Consumer insight : how to use data and market research to get closer to your customer /
Published: (2004)

How to win customers in the digital world : total action or fatal inaction /
by: Vervest, Peter
Published: (2000)

Customer knowledge management : people, processes, and technology /
by: Al-Shammari, Minwir, 1962-
Published: (2009)

Customer.Community : unleashing the power of your customer base /
by: Banks, Drew, 1961-
Published: (2002)

Managing customer relationships on the Internet /
Published: (2006)

Customer value investment : formula for sustained business success /
by: Mahajan, Gautam, 1946-
Published: (2008)

Managing customer value : one stage at a time /
by: Soman, Dilip
Published: (2010)

Customer relationship management : how to turn a good business into a great one! /
by: Roberts-Phelps, Graham
Published: (2001)

Capturing customer equity : moving from products to customers /
Published: (2006)

Customer relationship management : a databased approach /
by: Kumar, V.
Published: (2006)

Exploring emotions in customer experience research /
by: Budzanowska-Drzewiecka, Małgorzata, et al.
Published: (2025)

Mastering guerrilla marketing : 100 profit-producing insights you can take to the bank /
by: Levinson, Jay Conrad
Published: (1999)